What Happened to Figi’s Food and Gifts

Figi’s food-gift catalog closed in 2019, and the separate Figi’s Gallery home-and-gifts catalog ended in 2024. That is why longtime customers can no longer order the familiar summer sausage, Wisconsin cheese, bakery, candy, and gift-basket assortments from the original catalog. The Figi’s name can still appear on a limited selection of boxed gifts sold through other retailers, but the old direct-mail food business did not return in its original form.

If You’re Looking For What Happened Best Next Step
The original Figi’s food catalog It closed in 2019. Shop for a comparable meat, cheese, bakery, or candy gift from a current specialty-food seller.
Figi’s Gallery home merchandise The follow-up catalog ended in 2024. Search for the specific item type rather than the former catalog name.
An old catalog or order form It is a historical catalog, not evidence that ordering is still available. Keep it for nostalgia or product details, but do not mail payment to an old address.
A branded gift Some limited branded gift boxes may still be sold through other retailers. Verify the actual seller, product contents, shipping terms, and customer-service contact before buying.

Current Status of Figi’s Food and Gourmet Gifts

The Figi’s food business that many people remember is no longer operating as a direct mail-order catalog. The business was known for Wisconsin-style food gifts: cheese, smoked meats, sweets, baked goods, snacks, and holiday assortments shipped to homes around the United States.

Figi’s was founded in 1944 in Marshfield, Wisconsin. Its Figi’s Companies, Inc. company profile preserves the company’s historical connection to food gifts, Wisconsin cheese, meat-and-cheese baskets, bakery items, chocolates, and holiday shopping.

The important distinction is between the former food business and the continued use of the Figi’s name on some products. A branded item sold by another retailer is not the return of the original catalog, its full product range, or its customer-service operation.

Timeline of the Figi’s Closure

Figi’s had a long history before the catalog disappeared.

  • 1944: Figi’s was founded in Marshfield, Wisconsin. It grew into a nationally recognized seller of food gifts, particularly cheese, sausage, sweets, and holiday gift packages.
  • Before the 2019 closure, Mason Companies, a direct-to-consumer retailer based in Wisconsin, acquired Figi’s.
  • January 4, 2019: Mason Companies announced that Figi’s Gifts in Good Taste and Birchland Market would close. The company had attempted to make the food-gift business profitable and had also looked for a buyer without success.
  • 2019: The Figi’s food-gift catalog shut down. The closure eliminated 276 employee positions in central Wisconsin.
  • After the food closure: The Figi’s name continued on Figi’s Gallery, a separate catalog focused on home goods, gifts, apparel, jewelry, kitchen items, and general merchandise rather than the traditional food assortments.

The closure was not simply a catalog redesign or a switch to online-only ordering.

How to Handle Old Figi’s Orders, Catalogs, and Gift Information

If you found an old Figi’s catalog, saved an order form, or are trying to identify a past gift, use it as a record, not as an active shopping tool.

Step 1: Identify What You Have

  1. Look for the catalog title and date.
  2. Check whether it says “Figi’s Gifts in Good Taste,” “Figi’s Gallery,” or another related name.
  3. Separate food-product information from home-gift information. A meat-and-cheese assortment, bakery gift, or candy box came from the former food business; a household item may have come from the later Gallery catalog.

A catalog can still be useful if you are trying to remember a product name, gift-box style, or family tradition.

Step 2: Use the Actual Seller for Any Current Purchase Issue

  1. Find the merchant named on your order confirmation, packing slip, email receipt, or credit-card statement.
  2. Contact that merchant if the purchase was recent and you need delivery, billing, return, or product information.
  3. If a current retailer sells a Figi’s-branded box, use that retailer’s customer-service channel, not an old Figi’s catalog phone number or address.
  4. Keep copies of your order confirmation, product page, and shipping notice until the purchase is complete.

This matters because a current seller may use the Figi’s name while operating under a different company, website, shipping system, and return policy.

Step 3: Start a New Search for a Replacement Gift

  1. Decide what you liked about the old Figi’s gift: Wisconsin cheese, summer sausage, sweets, bakery items, a holiday tower, or a mixed snack box.
  2. Search for the product category.
  3. Choose a seller that clearly identifies the product contents, shipping method, delivery timing, and customer-service contact.
  4. Complete your new order through the retailer’s current checkout page and save the confirmation.

Figi’s Gallery was not a continuation of the original meat-and-cheese catalog in another format. It was a later home-and-gifts catalog that used the familiar Figi’s name for general merchandise, such as housewares, décor, apparel, jewelry, kitchen gadgets, and gift items.

For a time, this created understandable confusion. Customers who saw Figi’s Gallery could reasonably have been unsure how it related to the original food business. The Gallery catalog ended in 2024.

If you are trying to find a particular item, search by the item itself rather than the former catalog name.

Finding a Gift Similar to the Old Figi’s Food Catalog

Choose a replacement based on the type of gift you want.

For Meat and Cheese Gifts

Look for specialty-food sellers that clearly list the meat varieties, cheese types, package sizes, and refrigerated-shipping details. For a similar type of gift, choose a Wisconsin cheese and summer-sausage assortment.

For Sweets, Candy, and Bakery Gifts

Choose a seller that specializes in the category you want rather than a broad catalog that happens to carry it. A bakery gift works best when the recipient would enjoy cakes, cookies, pastries, or breads; a candy gift is better for someone who wants chocolates, caramel, fudge, or nostalgic sweets.

For Holiday Gift Boxes

Look for a current seller with a firm delivery estimate and a clear list of every item in the box. Holiday gift shopping is where the loss of the old catalog is most noticeable, since Figi’s was especially associated with seasonal food gifts.

For a Nostalgic Family Tradition

You may not be able to duplicate an exact discontinued assortment. Instead, choose a similar cheese-and-sausage gift and add a candy or bakery item.

How to Verify a Figi’s Listing Before You Buy

Do a quick credibility check before paying for a listing.

  • Confirm who is actually selling the item. The seller’s name should be visible on the product page and at checkout.
  • Read the product description for exact contents. “Figi’s-style” or a photo of an old catalog box does not guarantee the same food, size, or quality.
  • Make sure the listing has a working customer-service contact and a clear return or replacement policy.
  • Check whether the page is a current store listing rather than a scanned catalog image, marketplace post, or old promotional page.
  • Save the listing and order confirmation after purchase, especially for a gift shipment.

If you are shopping for a gift now, start with the kind of gift you miss most, then buy from a current retailer that clearly identifies itself.

Frequently Asked Questions

Is Figi’s still in business?

The original Figi’s food-gift catalog business is closed. The Figi’s name may still appear on a limited number of gift products sold through other retailers, but that is different from the former nationwide food catalog operation.

Does Figi’s still have an official website?

Older company materials point to figis.com, but an old web address or company profile should not be treated as proof that the original food catalog is taking orders. Before buying anything, confirm that the page has a current seller name, active checkout, product details, and working customer support.

Can you still order Figi’s food gift baskets?

You cannot order from the original Figi’s Gifts in Good Taste catalog that closed in 2019. You may find limited Figi’s-branded gift boxes through other retailers, but availability and contents depend on the individual seller.

Figi’s Gallery was a later catalog for home goods and general gifts rather than the original food-gift business. It carried items such as housewares, décor, apparel, jewelry, and gift merchandise, and it ended in 2024.

Why did the original Figi’s food business close?

Mason Companies said it had invested heavily in trying to make the food-gift operation profitable and was unable to find a buyer for it. The result was the 2019 shutdown of Figi’s Gifts in Good Taste and the elimination of 276 jobs.

What was Figi’s address in the 1960s?

Figi’s was based in Marshfield, Wisconsin, but a verified street address for a specific 1960s catalog year is not established by the available company history. If you need an exact historical address, the printed address in a catalog from that year is the best record to preserve and compare.