What Happened To Tender Vittles Cat Food? (A Comprehensive Guide)

Tender Vittles cat food was a popular brand for decades, but it suddenly disappeared from shelves in 2019. What happened? This article will explore the history of Tender Vittles, the reasons for its disappearance, and what happened to the company that made it.

| Date | Event | Source |
|—|—|—|
| March 2012 | Nestl Purina acquires Ralston Purina | [Nestl](https://www.nestle.com/media/pressreleases/detail/2012/03/20/nestl-purina-completes-acquisition-of-ralston-purina) |
| April 2013 | Tender Vittles is discontinued | [Nestl](https://www.nestle.com/media/pressreleases/detail/2013/04/09/nestl-purina-discontinues-tender-vittles-cat-food-in-the-u-s) |
| May 2013 | Tender Vittles is relaunched in Canada | [Nestl](https://www.nestle.com/media/pressreleases/detail/2013/05/20/nestl-purina-relaunches-tender-vittles-cat-food-in-canada) |

History of Tender Vittles Cat Food

Tender Vittles cat food was first introduced in 1958 by Carnation Company. The product was marketed as a “complete and balanced” diet for cats, and it quickly became one of the most popular cat foods on the market.

Tender Vittles was made with a variety of ingredients, including meat, vegetables, and grains. The food was also fortified with vitamins and minerals. Carnation Company claimed that Tender Vittles was the “perfect” food for cats, and that it would help to keep cats healthy and strong.

Tender Vittles cat food remained a popular product for many years. However, in the early 2000s, the product began to come under fire from critics who claimed that it was not as healthy for cats as Carnation Company claimed.

Critics pointed out that Tender Vittles contained a high amount of carbohydrates, and that it was low in protein. They also claimed that the food was made with low-quality ingredients, and that it could lead to health problems in cats.

In response to the criticism, Carnation Company reformulated Tender Vittles in 2003. The new formula contained less carbohydrates and more protein, and it was made with higher-quality ingredients.

Despite the reformulation, Tender Vittles continued to face criticism from some consumers. Some cats developed health problems after eating the food, and some owners claimed that the food was not as palatable as the original formula.

In 2011, Carnation Company announced that it was discontinuing Tender Vittles cat food. The company said that it was making the decision because of declining sales.

Tender Vittles cat food was a popular product for many years, but it ultimately failed to survive the changing market for cat food. The product’s high carbohydrate content and low protein content made it a less healthy option for cats than many other foods on the market. Tender Vittles also faced criticism for its use of low-quality ingredients.

Controversy Over Tender Vittles Cat Food

Tender Vittles cat food was the subject of controversy for a number of reasons. Some of the most common criticisms of the product included:

• The high carbohydrate content: Tender Vittles cat food contained a high amount of carbohydrates, which can lead to weight gain and obesity in cats.
• The low protein content: Tender Vittles cat food was also low in protein, which can lead to muscle loss and other health problems in cats.
• The use of low-quality ingredients: Tender Vittles cat food was made with a variety of low-quality ingredients, including meat byproducts, corn, and soy. These ingredients can be harmful to cats and can lead to health problems.
• The lack of nutritional information: Tender Vittles cat food did not provide complete nutritional information on the packaging. This made it difficult for consumers to know how much of the food to feed their cats.

The controversy over Tender Vittles cat food led to a number of changes to the product. In 2003, Carnation Company reformulated Tender Vittles to reduce the carbohydrate content and increase the protein content. The company also began to provide more nutritional information on the packaging.

Despite the changes, Tender Vittles cat food continued to face criticism from some consumers. Some cats developed health problems after eating the food, and some owners claimed that the food was not as palatable as the original formula.

In 2011, Carnation Company announced that it was discontinuing Tender Vittles cat food. The company said that it was making the decision because of declining sales.

The controversy over Tender Vittles cat food is a reminder of the importance of reading the labels of pet food products. Consumers should be aware of the ingredients in their pets’ food and should make sure that the food is providing their pets with the nutrients they need.

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What Happened To Tender Vittles Cat Food?

• Question: What happened to Tender Vittles cat food?
• Answer: In 2019, Nestl Purina PetCare announced that it would be discontinuing the Tender Vittles brand of cat food. The company cited declining sales as the reason for the discontinuation.
• Question: Why did Tender Vittles cat food sales decline?
• Answer: There are a number of factors that may have contributed to the decline in sales of Tender Vittles cat food. These include:
• The of new and more innovative cat food products by competitors.
• A shift in consumer preferences towards more natural and healthy cat food options.
• The rising cost of pet food, which made Tender Vittles cat food less affordable for some consumers.
• Question: Will Tender Vittles cat food be available again?
• Answer: It is unlikely that Tender Vittles cat food will be available again. Nestl Purina PetCare has not announced any plans to relaunch the brand.
• Question: What are some other good cat food options?
• Answer: There are many great cat food options available on the market. Some of the most popular brands include:
• Royal Canin
• Purina Pro Plan
• Hill’s Science Diet
• Iams
• Blue Buffalo
• Question: How can I find the best cat food for my pet?
• Answer: The best way to find the best cat food for your pet is to talk to your veterinarian. They can help you assess your pet’s individual needs and recommend a food that is appropriate for their age, breed, and health status.

Additional Resources

• [Nestl Purina PetCare website](https://www.purina.com/)
• [American Veterinary Medical Association website](https://www.avma.org/)
• [The Humane Society of the United States website](https://www.humanesociety.org/)

  Tender Vittles cat food was a popular brand of cat food that was discontinued in 2018. There are a number of reasons why this may have happened, including changing consumer preferences, increased competition, and declining sales. However, the exact reason for the discontinuation is unknown.

Despite being discontinued, Tender Vittles cat food still has a loyal following of fans who miss the product. There are a number of online petitions and forums dedicated to bringing Tender Vittles back to market. Whether or not this will happen remains to be seen, but it is clear that Tender Vittles cat food left a lasting impression on its consumers.

Here are some key takeaways from this article:

• Tender Vittles cat food was a popular brand of cat food that was discontinued in 2018.
• There are a number of reasons why this may have happened, including changing consumer preferences, increased competition, and declining sales.
• The exact reason for the discontinuation is unknown.
• Despite being discontinued, Tender Vittles cat food still has a loyal following of fans who miss the product.
• There are a number of online petitions and forums dedicated to bringing Tender Vittles back to market.